GOONGBE “Refreshes Its Look” With Pharmaceutical-Grade Standards – Elevating Gentle Skincare According to International Standards

Hanoi, May 10, 2026 – More than 100 guests attended the event “When GOONGBE Refreshes Its Pharmaceutical-Grade Look” organized by GOONGBE – the premium children’s skincare brand from Korea – at Trong Dong Palace Convention Center.

The event marked an important milestone in GOONGBE’s development journey in Vietnam while officially introducing its new pharmaceutical-grade packaging identity aligned with international standards.The launch event of GOONGBE’s new brand identity in Hanoi

The launch event of GOONGBE’s new brand identity in Hanoi

Not merely a new packaging launch, the event was also an opportunity for GOONGBE to connect with partners, customers, KOLs/KOCs, and Vietnamese families who have accompanied the brand throughout the years.

Within a gentle and soothing atmosphere, GOONGBE delivered a close and meaningful experience centered around the philosophy: “Safe – Gentle – Scientific”

GOONGBE – A New Identity Built on Science and Transparency

At the event, GOONGBE introduced its new pharmaceutical-grade packaging system featuring a more intuitive and modern design inspired by international standards.

The new “pharmaceutical-grade” packaging system with an intuitive and modern international-standard design

This upgrade is not simply a visual transformation, but also reflects how GOONGBE is building the children’s skincare experience based on scientific foundations and clear safety standards.

The new packaging has been optimized to clearly display dermatological testing information, international certifications, and safety standards for children’s delicate skin, helping parents more easily access and select suitable products.

Speaking at the event, Mr. Dang Trung Huu – Operations Director of Gomi Corporation Joint Stock Company, the exclusive distributor of GOONGBE in Vietnam, shared:

“Every milestone of GOONGBE comes from sustainable companionship and deep appreciation for our partners, customers, and Vietnamese families. This is the foundation upon which we continue building a long-term collaborative ecosystem.”

Mr. Dang Trung Huu – Operations Director of Gomi Corporation Joint Stock Company

He also emphasized that GOONGBE does not pursue short-term trends, but remains committed to its core values: science, transparency, and social responsibility in children’s skincare.

A Connecting Space for Vietnamese Families

The event gathered numerous partners, customers, KOLs/KOCs, and media representatives who have accompanied GOONGBE throughout its journey.

The overall atmosphere was designed to feel warm and approachable while still maintaining professionalism and modernity — perfectly reflecting GOONGBE’s new brand direction.

Many guests shared that they gained a clearer understanding of the brand’s development orientation through its core values:

• A children’s skincare direction built on scientific foundations and clear transparency

• Product quality researched with a focus on safety, gentleness, and suitability for children’s delicate skin

• A strategic development direction reflected through the upgraded pharmaceutical-standard packaging system

• Customer experience placed at the center of all brand development activities

• A spirit of listening, connecting, and accompanying Vietnamese families throughout the child-care journey

For many KOLs/KOCs and partners, the event also provided a clearer perspective on GOONGBE’s long-term vision in Vietnam.

Every Moment Creates A Connection

Within the warm and welcoming atmosphere, guests experienced a series of activities throughout the program:

• Exploring GOONGBE’s newly upgraded product lines

• Listening to brand development direction sharing sessions

• Discovering the new packaging system and certifications

• Sharing insights with children’s skincare experts

• Taking photos at the photobooth area

• Participating in a decorative memory frame workshop

 Decorative memory frame workshop activity

These activities not only helped guests better understand the products, but also created a meaningful space connecting the brand with families on the journey of caring for their little ones.

GOONGBE And The Journey Alongside Vietnamese Families

GOONGBE not only aims to provide safe products for children, but also seeks to deliver long-lasting peace of mind for parents throughout the child-care journey. The Hanoi event was part of GOONGBE’s broader journey of connection and sustainable development.

Partners and guests celebrating the brand’s new development milestone 

GOONGBE is not merely changing its packaging, but is gradually elevating scientific standards in children’s skincare. From being a trusted gentle skincare brand, GOONGBE is moving toward becoming a scientifically proven gentle-care brand supported by clear standards.

For GOONGBE, safety should not come only from perception, but must be validated through real standards — and this remains the direction the brand will continue pursuing in the future.