GOONGBE And The Journey Of Elevating Baby Skincare Standards In Vietnam

On May 17, 2026, GOONGBE – the premium children’s skincare brand from Korea – organized the workshop “Gentle Skincare – Safe – Scientific” at Paper & I, Ho Chi Minh City.

The warm and sophisticated atmosphere of the “Gentle Skincare – Safe – Scientific” workshop

This workshop marked the next step in GOONGBE’s journey of upgrading its brand image and customer experience in the Vietnamese market, while also introducing its new pharmaceutical-grade packaging system designed with a more transparent, modern approach aligned with global children’s skincare standards.

GOONGBE created an intimate workshop space while clearly expressing the spirit the brand pursues: “Safe – Gentle – Scientific.” From the product experience area and check-in space to the workshop activities and professional sharing sessions, every detail was carefully designed to create a natural connection between the brand and modern families.

A New Identity For The Journey Toward Scientifically Proven Gentleness

At the workshop, GOONGBE officially introduced its new pharmaceutical-grade packaging system with a more modern, intuitive, and globally aligned design.

Beyond a visual transformation, this upgrade also represents GOONGBE’s evolution in elevating children’s skincare standards — where gentleness is not only something that can be felt, but also something that should be proven through scientific foundations and clearer safety standards.

GOONGBE product lines in the new “pharmaceutical-grade” identity

The new packaging has been upgraded to display dermatological testing information, international certifications, and safety standards for children’s delicate skin more clearly. Through this transformation, GOONGBE aims to help parents access product information more easily while enhancing the overall brand experience with a more modern and transparent approach.

A Connecting Space For The Mother & Baby Community 

The workshop was accompanied by numerous partners and retail systems in the mother & baby industry such as Kids Plaza, Guardian Vietnam, AEON Vietnam, along with mother & baby store chains nationwide.

Brand representatives together with strategic partners and retail systems checking in at the event

The presence of retail systems and strategic partners reflects the market’s growing interest in modern children’s skincare trends — where transparency, dermatological testing, and real product experience are becoming increasingly important priorities for families.

Joining the program was also model and actress Cao Thien Trang alongside mother & baby communities, helping spread a modern perspective on safe and scientific children’s skincare to young parent communities.

Model and actress Cao Thien Trang radiant at GOONGBE’s workshop

Many attending guests shared that they could more clearly feel GOONGBE’s long-term development direction through the product quality, the professionalism reflected in the upgraded packaging system, and the brand philosophy of placing customer experience at the center of every activity.

The Journey Of Experience And Connection With GOONGBE

At this workshop, guests not only had the opportunity to directly experience GOONGBE’s children’s skincare product lines, but also participated in a series of connection-focused activities built around a warm and healing spirit.

The event atmosphere was completed through activities such as:

• Experiencing GOONGBE’s newest product lines

• Listening to doctors and experts share insights on safe and scientific children’s skincare

• Networking with KOLs/KOCs, partners, and mother & baby communities

• Taking photos and capturing memories at the photobooth area

• Participating in creative workshops and family-bonding DIY activities

Memory frame display from the creative workshop activity

GOONGBE & The Mission Of Sustainable Baby Skincare

Through the “Gentle Skincare – Safe – Scientific” workshop, GOONGBE not only introduced its new pharmaceutical-grade identity and experience, but also gradually expanded perspectives on children’s skincare toward a more scientific, transparent, and clinically verified direction.

This was not simply an experiential activity, but also part of GOONGBE’s long-term journey in Vietnam — aiming to establish safer, more sustainable children’s skincare standards aligned with international benchmarks in the future.